Hong Kong Jockey Club
The Hong Kong Jockey Club, one of the globe’s most prestigious horse-racing associations, challenged the perception that horse racing is a sport limited to mature customers.. . . by reimagining the entire …
Case Studies
Johnnie Walker House Shanghai
As all connoisseurs know, whisky is a culture as much as a drink. And in May 2011, whisky got a stunning new embassy—the Johnnie Walker House in Shanghai.
Macy’s Beauty Spot
Macy’s came to us with this question: “How do we sell our cosmetics cross brand?” To arrive at our answer, we first asked ourselves: “How do women like to shop for cosmetics?”
Orville Redenbacher’s Pop Cam Game
Until we figure out how to transfer actual food across the Web, this virtual snacking game is the best alternative.
BountyTowels.com
The web is a place of visual content and exploration where people scroll through images and scan headlines before deciding what they’ll spend time on. Keeping this observation in mind, Possible Worldwide set about redesigning Bounty’s website.
Vicks Feel Better Friend Facebook App
During cough, cold, and flu season, Facebook status updates and tweets that say things like “feeling like crap, ugh!” become the norm. What if there were a way to take this information and use it as an opportunity to connect with your sick friend?
Healthy Choice “Distraktion” Banners
In 2010, Healthy Choice launched a new line of frozen meals, Healthy Choice Mediterranean Inspired Café Steamers. In partnership with Sapient Nitro, Possible Worldwide created a campaign dramatizing just how unique, delicious, and attention grabbing these new meals are.
Disney Studios iPad App
Disney Studios asked Possible Worldwide to design a unique new feature in the Disney ecosystem: a way to learn about, locate, and pay for content relating to both theatrical releases and home video titles.
The Google Art Project
Possible Worldwide worked with Google on their most recent launch, The Google Art Project, which allows one to take a virtual tour of some of the world’s greatest museums.
Coca-Cola Open Happiness
Open a bottle of Coke and feel happy and refreshed—that’s the simple proposition behind our wildly successful digital campaign in support of Coke’s “Open Happiness” marketing campaign.