Pepto Bismol Piñata Smash
The Pepto-Bismol brand exists to help cover people when they choose to let loose, have fun, and occasionally over-indulge. In celebration of Cinco de Mayo, Pepto-Bismol and Possible Worldwide invited fun-loving people everywhere to come and smash piñatas on YouTube.
Case Studies
Starwood Made For China
Starwood Hotels wished to promote the launch of their new booking system, which allows Chinese travelers—some 55 million of which will travel outside China this year—to register using double-byte characters rather than simplified Chinese.
Pringles Can Hands
An iconic brand with unique packaging and many passionate fans, Pringles had neglected the digital channel and was looking for an innovative way to engage with its community. Ultimately, the main objective of this campaign was to make consumers think about Pringles—even when they’re not buying them.
Absolut Glimmer
For the launch of the limited-edition Absolut Glimmer bottle, Possible São Paulo was challenged to connect consumers to the brand through creative application of the product promise: “Make the present exceptional.”
Hasbro My3D Presents
With 3D movies accounting for 21% of total box office revenue and 3D game technology on the rise, Hasbro wanted to embrace this global trend and go a step further by creating the “My 3D” accessory for the iPhone or iTouch. Possible designed the main My3D Presents app, the hub for the suite of games and apps available for this new platform.
Betty Crocker iPad App
Betty Crocker is not just a national brand: she’s a national hero. The sharing and exchange of Betty Crocker recipes and tips between family and friends–and down through the generations–has made Betty the “original social media queen.”
Halo Reach
How do you top Halo 3, one of the best-selling video games of all time? Bungie Studios, the game’s creator, decided to make a prequel. This new title, Halo: Reach, had big shoes to fill, and two imperatives: improve the game play by creating a better user interface, and integrate social aspects into the gameplay.
Windows Live 2009
85% of connected users in Brazil use the Windows Live Messenger—that’s the world’s most active community on this platform. So how to get them all using the other 15 products in the Windows Live suite with equal passion?
Costa Rican Elections Supreme Court
The Costa Rican Elections Supreme Court wished to transform its website from a tool used primarily to locate voting stations into the primary source for transparent election information, including all results nationwide.
Healthy Choice Working Lunch
In Fall 2008, Healthy Choice launched a brand new line of shelf-stable meals called Fresh Mixers. This product targets 25-40 year-old office workers, 60% of whom regularly eat lunch at their desks.