General Motors India Beat Augmented Reality
For the 2010 Autocar Performance Show in Mumbai, Chevrolet asked us to come up with a technology-driven concept that would get auto enthusiasts’ hearts racing and associate the Beat brand with innovation and fun.
Case Studies
General Motors India “Spark Muzic Anthem”
Everyone sings in their car, and Indian consumers are no exception. So to build excitement around Chevrolet’s Spark, and particularly around the limited edition Spark Muzic vehicle with an integrated audio system, Possible got drivers singing Spark’s tune.
Gillette Champions
Gillette wished to develop a localized Asia Pacific version of its “Champions” campaign that would make use of global creative assets.
Olay Total Effects (AAI)
P&G Australia/ASEAN/India wished to develop a campaign site for Olay Total Effects, where the target audience—women aged 20-35—could experience the “Trinity of Proof”: celebrity endorsement, scientific proof, and results experienced by other Olay Total Effect users.
Xbox 360
Microsoft came to Possible to generate demand for the Xbox in India: and especially challenging assignment given that the device wouldn’t be delivered to customers until three months after purchase.
Pringles Can Hands
An iconic brand with unique packaging and many passionate fans, Pringles had neglected the digital channel and was looking for an innovative way to engage with its community. Ultimately, the main objective of this campaign was to make consumers think about Pringles—even when they’re not buying them.
Healthy Choice Working Lunch
In Fall 2008, Healthy Choice launched a brand new line of shelf-stable meals called Fresh Mixers. This product targets 25-40 year-old office workers, 60% of whom regularly eat lunch at their desks.
Motorola Motorazr2 Launch
When launching the Motorazr2 mobile phone in the Indian Market, Motorola tapped long-time partner Possible to create curiosity amongst a fairly affluent, tech-friendly, and youthful Indian audience. The prime objective: to convince users to switch to the new model instantly upon its launch.
Mitsubishi Outlander Sport Launch
Mitsubishi Motors North America (MMNA) wanted to promote the all-new 2011 Outlander Sport with an integrated campaign that would get a young, tech-savvy audience talking about Mitsubishi.
Betty Crocker iPad App
Betty Crocker is not just a national brand: she’s a national hero. The sharing and exchange of Betty Crocker recipes and tips between family and friends–and down through the generations–has made Betty the “original social media queen.”