General Motors India Beat Augmented Reality
For the 2010 Autocar Performance Show in Mumbai, Chevrolet asked us to come up with a technology-driven concept that would get auto enthusiasts’ hearts racing and associate the Beat brand with innovation and fun.
Case Studies
General Motors India “Spark Muzic Anthem”
Everyone sings in their car, and Indian consumers are no exception. So to build excitement around Chevrolet’s Spark, and particularly around the limited edition Spark Muzic vehicle with an integrated audio system, Possible got drivers singing Spark’s tune.
Mitsubishi Outlander Sport Launch
Mitsubishi Motors North America (MMNA) wanted to promote the all-new 2011 Outlander Sport with an integrated campaign that would get a young, tech-savvy audience talking about Mitsubishi.
Audi’s Digital Showroom
By Eric Mauriello
Audi’s new digital showroom is a small but important step forward for automotive retail.