Gillette Champions
Gillette wished to develop a localized Asia Pacific version of its “Champions” campaign that would make use of global creative assets.
Case Studies
Olay Total Effects (AAI)
P&G Australia/ASEAN/India wished to develop a campaign site for Olay Total Effects, where the target audience—women aged 20-35—could experience the “Trinity of Proof”: celebrity endorsement, scientific proof, and results experienced by other Olay Total Effect users.
Pringles Can Hands
An iconic brand with unique packaging and many passionate fans, Pringles had neglected the digital channel and was looking for an innovative way to engage with its community. Ultimately, the main objective of this campaign was to make consumers think about Pringles—even when they’re not buying them.
Healthy Choice Working Lunch
In Fall 2008, Healthy Choice launched a brand new line of shelf-stable meals called Fresh Mixers. This product targets 25-40 year-old office workers, 60% of whom regularly eat lunch at their desks.
Betty Crocker iPad App
Betty Crocker is not just a national brand: she’s a national hero. The sharing and exchange of Betty Crocker recipes and tips between family and friends–and down through the generations–has made Betty the “original social media queen.”