Pringles Can Hands
An iconic brand with unique packaging and many passionate fans, Pringles had neglected the digital channel and was looking for an innovative way to engage with its community. Ultimately, the main objective of this campaign was to make consumers think about Pringles—even when they’re not buying them.
Case Studies
Healthy Choice Working Lunch
In Fall 2008, Healthy Choice launched a brand new line of shelf-stable meals called Fresh Mixers. This product targets 25-40 year-old office workers, 60% of whom regularly eat lunch at their desks.
Logitech.com
As interactive agency of record for Logitech, we developed a comprehensive digital strategy that has repositioned Logitech and its award-winning portfolio of interface devices – and redefined how it communicates with consumers.
Cannes Lions Touchwall
At the 2009 Cannes Lions festival, attendees were met by an elegant 12’ by 5’ multi-user Touchwall that we designed and built in partnership with Emap and the festival organizers.
Cannes Lions Touchwall
Filed Under:
Tags:
- B2B
- Cannes Lions
- Channel - Applications
- Content Creation
- Creative
- Environmental & Interactive Out-of-Home
- Innovation
- Insight & Research
- Interface Design
- Measurement & Optimization
- Platform - Interactive Objects
- Platform - Touchwall
- Product Design
- Public Displays
- Strategy & Planning
- Technology Development
- User Centered Design
Target Holiday Campaign
Holiday shopping accounts for 25% of Target’s multi-billion total business for the year. In 2009, Possible (who worked on Target Holiday for four consecutive years) was challenged to develop a new multi-channel strategy for reaching Target guests.
IAB Privacy Matters
Facing pressure from Washington, where a new bill was in the works that could require Web companies to obtain consumer consent for ad targeting, the Interactive Advertising Bureau (IAB) sought to educate consumers about how to protect online privacy, and to correct misunderstandings about the actual risks to privacy.