Olay Total Effects (AAI)
P&G Australia/ASEAN/India wished to develop a campaign site for Olay Total Effects, where the target audience—women aged 20-35—could experience the “Trinity of Proof”: celebrity endorsement, scientific proof, and results experienced by other Olay Total Effect users.
Case Studies
Xbox 360
Microsoft came to Possible to generate demand for the Xbox in India: and especially challenging assignment given that the device wouldn’t be delivered to customers until three months after purchase.
Pringles Can Hands
An iconic brand with unique packaging and many passionate fans, Pringles had neglected the digital channel and was looking for an innovative way to engage with its community. Ultimately, the main objective of this campaign was to make consumers think about Pringles—even when they’re not buying them.
Motorola Motorazr2 Launch
When launching the Motorazr2 mobile phone in the Indian Market, Motorola tapped long-time partner Possible to create curiosity amongst a fairly affluent, tech-friendly, and youthful Indian audience. The prime objective: to convince users to switch to the new model instantly upon its launch.
South Park Studios
Full, free and legal access to every South Park episode ever created, plus a satisfying extension of the brand online—that’s what “South Park” creators Trey Parker and Matt Stone and network partner Comedy Central wanted from their new site.
Logitech.com
As interactive agency of record for Logitech, we developed a comprehensive digital strategy that has repositioned Logitech and its award-winning portfolio of interface devices – and redefined how it communicates with consumers.
Cannes Lions Touchwall
At the 2009 Cannes Lions festival, attendees were met by an elegant 12’ by 5’ multi-user Touchwall that we designed and built in partnership with Emap and the festival organizers.
Cannes Lions Touchwall
Filed Under:
Tags:
- B2B
- Cannes Lions
- Channel - Applications
- Content Creation
- Creative
- Environmental & Interactive Out-of-Home
- Innovation
- Insight & Research
- Interface Design
- Measurement & Optimization
- Platform - Interactive Objects
- Platform - Touchwall
- Product Design
- Public Displays
- Strategy & Planning
- Technology Development
- User Centered Design
Mitsubishi Outlander Sport Launch
Mitsubishi Motors North America (MMNA) wanted to promote the all-new 2011 Outlander Sport with an integrated campaign that would get a young, tech-savvy audience talking about Mitsubishi.
Target Holiday Campaign
Holiday shopping accounts for 25% of Target’s multi-billion total business for the year. In 2009, Possible (who worked on Target Holiday for four consecutive years) was challenged to develop a new multi-channel strategy for reaching Target guests.
IAB Privacy Matters
Facing pressure from Washington, where a new bill was in the works that could require Web companies to obtain consumer consent for ad targeting, the Interactive Advertising Bureau (IAB) sought to educate consumers about how to protect online privacy, and to correct misunderstandings about the actual risks to privacy.