Trevor Kaufman at the TriBeCa Film Festival
Possible Worldwide CEO, Trevor Kaufman, will be participating in the TriBeCa Film Festival’s “TriBeCa Talks: Industry” series as a panelist on the “Digital by Design” panel
News
Jason Brush at SXSW 2011
Jason Brush, Possible Worldwide’s EVP User Experience, spoke at this year’s SXSW Film on “Evolving Cinematic Storytelling to Span Multiple Screens”
Starwood Made For China Launch
Possible Worldwide worked with Starwood to launch “Made For China”, a campaign specifically tailored for the Chinese traveler.
Xbox 360
Microsoft came to Possible to generate demand for the Xbox in India: and especially challenging assignment given that the device wouldn’t be delivered to customers until three months after purchase.
Target Video Games Advisor
While Target experienced healthy online sales of their video game products, in-store they weren’t experiencing the same success. After evaluating the discrepancy we discovered that the richness of product information available online (such as user reviews and ratings) wasn’t mirrored in the in-store experience.
South Park Studios
Full, free and legal access to every South Park episode ever created, plus a satisfying extension of the brand online—that’s what “South Park” creators Trey Parker and Matt Stone and network partner Comedy Central wanted from their new site.
Halo Reach
How do you top Halo 3, one of the best-selling video games of all time? Bungie Studios, the game’s creator, decided to make a prequel. This new title, Halo: Reach, had big shoes to fill, and two imperatives: improve the game play by creating a better user interface, and integrate social aspects into the gameplay.
VEVO
Universal Music Group, in partnership with YouTube, was seeking a strategic partner who could design, execute, and deploy an interactive media platform for premium music video content online.
NBCOlympics.com
2,200 hours of live, interactive video. 3,000 hours of on-demand video. 20 simultaneous live video streams. Multiple camera options. Massive traffic spikes. Metadata overlays. Picture-in-picture functionality. Social networking capability.