Vicks Feel Better Friend Facebook App
During cough, cold, and flu season, Facebook status updates and tweets that say things like “feeling like crap, ugh!” become the norm. What if there were a way to take this information and use it as an opportunity to connect with your sick friend?
Case Studies
Pick Two – Healthcare Digital Marketing Challenge
By Jonathan Richman, September 14 2011
You can’t have it all in life. You certainly can’t have it all when it comes to your digital marketing. It all comes down to choices. If you want one thing, you might have to sacrifice another.
Jonathan Richman Interviewed for NPR!
Jonathan Richman was featured in the “Why Drug Companies are Shy About Sharing on Facebook” story for NPR’s All Things Considered.
New Facebook Features for Pharma
By Jonathan Richman, August 23 2011
Recent changes made by Facebook eliminated a special exemption given to pharma and healthcare pages, which allowed them to block all commenting on their Wall posts.
Pharma Facebook Commenting is Open: Remain Calm
By Jonathan Richman, August 15 2011
Today is the day that many pharma and healthcare companies that like their Facebook Pages hoped would never come. Remain calm.
What is the Future of Healthcare?
For those who follow this blog, you probably know that I’ve talked about where I see healthcare headed in the future. In particular, I’ve talked a lot about how digital technology will change the way healthcare is delivered in the future and will ultimately be what makes us more successful at preventing, treating, and curing diseases.
Jonathan Richman at SXSW 2011
Possible Worldwide’s Director of Social Media, Jonathan Richman, was selected to give a presentation at this year’s SXSW Interactive titled “Your Computer is the Next Wonder Drug”
Prilosec: The Official Sponsor of You
Prilosec reached out to POSSIBLE to help them reconnect with their customers on an emotional level.