Andrew Solmssen to speak at Ad:Tech
Los Angeles Managing Director Andrew Solmssen will appear Wednesday, April 4, on a panel entitled “The Tablet Revolution: What Customers Are Doing” at Ad:Tech San Francisco.
News
Disney Studios iPad App
Disney Studios asked Possible Worldwide to design a unique new feature in the Disney ecosystem: a way to learn about, locate, and pay for content relating to both theatrical releases and home video titles.
There’s No Such Thing as the Mobile Web
By Andrew Solmssen, June 23 2011
In the beginning, there was the One Web without form, but it was boring and used mostly by professors. Then, God said, “let there be content, and Netscape, and Jerry’s list of links,” and there was.
Disintermediation and the App Economy
By Andrew Solmssen, May 31 2011
Interactive media has never been simple, but it used to be much more straightforward. For a solid 10 years or so, there was really one platform to think about: consumers had all of their interactive experiences on the PC.
Hasbro My3D Presents
With 3D movies accounting for 21% of total box office revenue and 3D game technology on the rise, Hasbro wanted to embrace this global trend and go a step further by creating the “My 3D” accessory for the iPhone or iTouch. Possible designed the main My3D Presents app, the hub for the suite of games and apps available for this new platform.
Mark Newton at Mobile Marketing Association Forum, Singapore
Mark Newton, Possible Worldwide Media Director of APAC and EMEA, will be participating in “The Agency Shout Out” panel at the Mobile Marketing Association forum in Singapore.
What Part of Free Didn’t You Understand?
By Andrew Solmssen, February 24 2011
All I hear about these days is apps. They’re the newest digital currency, and if you’ve got a ton of them on your device, your cred goes way up in some circles.
Betty Crocker iPad App
Betty Crocker is not just a national brand: she’s a national hero. The sharing and exchange of Betty Crocker recipes and tips between family and friends–and down through the generations–has made Betty the “original social media queen.”
Fresh Direct iPhone App
When a survey revealed that 50% of their customers use iPhones, Web-based Fresh Direct asked us to create a mobile app that would make buying groceries even easier for the affluent, connected families that form their core client base.