Xbox 360
Microsoft came to Possible to generate demand for the Xbox in India: and especially challenging assignment given that the device wouldn’t be delivered to customers until three months after purchase.
Case Studies
Pringles Can Hands
An iconic brand with unique packaging and many passionate fans, Pringles had neglected the digital channel and was looking for an innovative way to engage with its community. Ultimately, the main objective of this campaign was to make consumers think about Pringles—even when they’re not buying them.
Motorola Motorazr2 Launch
When launching the Motorazr2 mobile phone in the Indian Market, Motorola tapped long-time partner Possible to create curiosity amongst a fairly affluent, tech-friendly, and youthful Indian audience. The prime objective: to convince users to switch to the new model instantly upon its launch.
IAB Privacy Matters
Facing pressure from Washington, where a new bill was in the works that could require Web companies to obtain consumer consent for ad targeting, the Interactive Advertising Bureau (IAB) sought to educate consumers about how to protect online privacy, and to correct misunderstandings about the actual risks to privacy.