PRWeek’s Digital Campaign of the Month: P&G Children’s Safe Drinking Water Program!
The “1 Like = 1 Day” Facebook campaign that Possible Worldwide recently spearheaded as part of the P&G Children’s Safe Drinking Water program is making a huge difference to people in need in developing countries.
Featured Today
My Black Is Beautiful Debuts the “Your Story” Mosaic
In honor of Black History Month, Possible Worldwide teamed up with P&G to create the “Your Story” Mosaic for African-American women.
Healthy Choice “Distraktion” Banners
In 2010, Healthy Choice launched a new line of frozen meals, Healthy Choice Mediterranean Inspired Café Steamers. In partnership with Sapient Nitro, Possible Worldwide created a campaign dramatizing just how unique, delicious, and attention grabbing these new meals are.
Pepto Bismol Piñata Smash
The Pepto-Bismol brand exists to help cover people when they choose to let loose, have fun, and occasionally over-indulge. In celebration of Cinco de Mayo, Pepto-Bismol and Possible Worldwide invited fun-loving people everywhere to come and smash piñatas on YouTube.
Possible Worldwide in ClickZ article about Pepto
Pepto-Bismol’s shift to digital ad campaigns is the focus of ClickZ’s article “Pepto Says Big Shift From TV to Digital Increased Sales.”
Prilosec: The Official Sponsor of You
Prilosec reached out to Possible Worldwide to help them reconnect with their customers on an emotional level.
Gillette Champions
Gillette wished to develop a localized Asia Pacific version of its “Champions” campaign that would make use of global creative assets.
Olay Total Effects (AAI)
P&G Australia/ASEAN/India wished to develop a campaign site for Olay Total Effects, where the target audience—women aged 20-35—could experience the “Trinity of Proof”: celebrity endorsement, scientific proof, and results experienced by other Olay Total Effect users.
Pringles Can Hands
An iconic brand with unique packaging and many passionate fans, Pringles had neglected the digital channel and was looking for an innovative way to engage with its community. Ultimately, the main objective of this campaign was to make consumers think about Pringles—even when they’re not buying them.
Healthy Choice Working Lunch
In Fall 2008, Healthy Choice launched a brand new line of shelf-stable meals called Fresh Mixers. This product targets 25-40 year-old office workers, 60% of whom regularly eat lunch at their desks.