Our Innovative Work
We love doing things for the first time. Doing things differently means getting the lift, excitement, and affinity that many brands seek, and the whole reason we’re here is because we thrive on doing great work for our clients.
Case Studies
Pringles Can Hands
An iconic brand with unique packaging and many passionate fans, Pringles had neglected the digital channel and was looking for an innovative way to engage with its community. Ultimately, the main objective of this campaign was to make consumers think about Pringles—even when they’re not buying them.
Target Video Games Advisor
While Target experienced healthy online sales of their video game products, in-store they weren’t experiencing the same success. After evaluating the discrepancy we discovered that the richness of product information available online (such as user reviews and ratings) wasn’t mirrored in the in-store experience.
Healthy Choice Working Lunch
In Fall 2008, Healthy Choice launched a brand new line of shelf-stable meals called Fresh Mixers. This product targets 25-40 year-old office workers, 60% of whom regularly eat lunch at their desks.
South Park Studios
Full, free and legal access to every South Park episode ever created, plus a satisfying extension of the brand online—that’s what “South Park” creators Trey Parker and Matt Stone and network partner Comedy Central wanted from their new site.
NPR.org
In a noisy and overwhelming landscape of digital content, we redesigned NPR.org to be a straightforward guide that helps NPR’s audience easily find compelling content and understand its context and meaning.
Logitech.com
As interactive agency of record for Logitech, we developed a comprehensive digital strategy that has repositioned Logitech and its award-winning portfolio of interface devices – and redefined how it communicates with consumers.
Mitsubishi Outlander Sport Launch
Mitsubishi Motors North America (MMNA) wanted to promote the all-new 2011 Outlander Sport with an integrated campaign that would get a young, tech-savvy audience talking about Mitsubishi.
Target Holiday Campaign
Holiday shopping accounts for 25% of Target’s multi-billion total business for the year. In 2009, Possible (who worked on Target Holiday for four consecutive years) was challenged to develop a new multi-channel strategy for reaching Target guests.
VEVO
Universal Music Group, in partnership with YouTube, was seeking a strategic partner who could design, execute, and deploy an interactive media platform for premium music video content online.